A German journalist and media trainer said gone are the days when people from the so-called traditional media – newspapers, radio and TV- have control of media content.
Daniel Hirschler of Germany’s DW-AKADEMIE noted that social media sites like Facebook, MySpace and YouTube have taken away some of the control that the traditional media used to have.
He said people, especially the younger ones, also want to be heard these days.
“People want to have a feeling that they are being listened to as well,” Hirschler told fellow media professionals at a web journalism seminar in Macau, China.
Journalists can do something
Hirschler said people are talking back to the media now, and are connecting with other people through the social media.
He said journalists should make sure that they are a part of such conversations.
“We should add value to those conversations through research,” Hirschler said.
He added that journalists gain trust and credibility when they add more value to what is being talked about in the social media.