Traditional media have lost control of media content, journalist says

Bhutanese journalist Dukpo Wangdi (holding the microphone) expresses alarm over the rise of the social media
Bhutanese journalist Dukpo Wangdi (holding the microphone) expresses alarm over the rise of the social media

A German journalist and media trainer said gone are the days when people from the so-called traditional media – newspapers, radio and TV- have control of media content.

Daniel Hirschler of Germany’s DW-AKADEMIE noted that social media sites like Facebook, MySpace and YouTube have taken away some of the control that the traditional media used to have.

He said people, especially the younger ones, also want to be heard these days.

“People want to have a feeling that they are being listened to as well,” Hirschler told fellow media professionals at a web journalism seminar in Macau, China.

Journalists can do something

Hirschler said people are talking back to the media now, and are connecting with other people through the social media.

He said journalists should make sure that they are a part of such conversations.

“We should add value to those conversations through research,” Hirschler said.

He added that journalists gain trust and credibility when they add more value to what is being talked about in the social media.

Advertisements

2 thoughts on “Traditional media have lost control of media content, journalist says

  1. I agree with much of the post. However, in mainstream media, it should be the case that a good editor will encourage and present the better examples of journalism. Bloggers tend to be bad editors of their own work. Blogers are often lost inthe wilderness when they don’t have a “brand” ro write under.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s