Big words and a box

Dr. Clarissa David introduced the resource person
Dr. Clarissa David introduced the resource person

Standardization.

Homogenization.

Materialization.

These are some of the big words that I don’t see or hear very often, for two reasons.

First, I work for radio, and in my line of work such words should be avoided as much as possible. Second, I am a simple guy with simple needs, and therefore, prefer to use simple words.

But I’m also someone who likes variety. It spices up life, right?

Simple words. Big words. Combined, they could be an effective and entertaining way of expressing one’s thoughts.

Box

I encountered again those big words, among others, at a lecture entitled “Balikbayan boxes: The shipping lanes of the global market” delivered at the UP College of Mass Communication.

Fritzie de Mata is a PhD student of literature
Fritzie de Mata is a PhD student of literature

The presentation was made by Fritzie de Mata, a student at the University of California in Santa Cruz.

De Mata said the balikbayan box has both commodity and gift values. She noted that past studies usually focused on the latter.

She said the homogenized boxes fit and stack perfectly in trucks, paving the way for the efficient and cost-effective movement of goods.

Dean Roland Tolentino delivered the closing remarks
Dean Roland Tolentino delivered the closing remarks

“Standardization creates a frictionless movement of capital,” she said.

De Mata also talked about “materialization of affect.”

She explained that the absent father or mother does parenting through the balikbayan boxes, thus, “materializing” affection.

I really have to stop here.

I think this post is symptomatic of my concupiscence to accomplish my master’s thesis.

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